Personalized Recommendation vs Non Personalized Recommendation
Shopcast, an AI-driven product recommendation engine, offers a variety of sliders with distinct recommendation logic. Currently, we provide both personalized and non-personalized recommendations for the Home Page, Product Page, Cart Page, and Blog Page.
At the time of installation, Shopcast retrieves your product feed directly from Shopify and begins training its machine learning models based on this data. This training process is continuously refined, with Shopcast running hourly training calls to update its recommendations in real-time, ensuring that the product suggestions remain relevant and aligned with your store's evolving inventory and customer behavior.
Personalized Recommendations
Top Performing/Top Rated Products
This slider highlights the top-performing products on your website based on overall sales and customer ratings, helping to showcase popular items.
Customers Also Bought (User-to-Item)
Using collaborative filtering, this slider predicts a visitor’s preferences by analyzing the purchasing behavior of other visitors with similar actions. It recommends products based on what others with similar interests have purchased.
Frequently Bought Together (Item-to-Item)
This slider recommends complementary products that share similar tags or attributes with the items currently being viewed or added to the cart by the visitor, enhancing upselling opportunities.
Similar Products
Recommends products with similar characteristics, such as collection, tags, or color, based on the product a visitor is viewing, promoting items that align with the customer’s current interests.
Non-Personalized Recommendations
Recently Viewed Products
This slider displays products that the visitor has recently viewed, utilizing session-based storage to track and show the items. It helps keep products fresh in the visitor’s mind, encouraging repeat engagement or potential purchases.
Blog Page Upsells (Only Blog Page)
On the Blog Page, this slider recommends upsell products by strategically showcasing relevant items alongside blog content to boost conversions and increase product visibility. It leverages collection names to dynamically push products into the slider, ensuring the displayed items are aligned with the blog topic and resonate with your audience.