Release Notes - September 2024
New Attribute Enhancements for Google Feed in Feedofy!
This month, we’re excited to roll out additional features to enhance your product feed and make your campaigns even more effective. These new attributes give you more control and granularity helping you target your audience more precisely.
Product Type (Discounted and Full Price):
You can now specify whether a product is offered at a discount or its full price. This helps customers easily identify products on sale, improving click-through rates on discounted items and enhancing transparency in product listings.
Gender Attribute:
This attribute allows you to specify whether a product is intended for men, or women, or is unisex. It enhances the targeting accuracy of your ads by ensuring that your products reach the most relevant audience segments based on gender preferences.
Custom Labels:
We’ve introduced custom labels that allow you to categorize your products with personalized attributes like seasonality (e.g., “Summer Collection”) or promotional labels (e.g., “Best Seller”). This helps you create more organized and targeted campaigns based on these custom groupings, giving you flexibility in managing and promoting your product feeds.
Why These Updates Matter:
More Precise Targeting: By specifying whether a product is discounted or full price, and adding gender information, you can create more relevant and targeted ads that appeal directly to your audience's needs and preferences.
Better Campaign Management: Custom labels enable you to sort and group products in ways that align with your marketing goals. Whether you want to highlight seasonal products, top performers, or discounted items, these new labels offer greater flexibility and control in your ad campaigns.
Improved Shopping Experience: These enhancements ensure that customers see more accurate and relevant product information, leading to higher engagement and potential conversions.
Get Started Now!
Start utilizing these new attributes in your Google product feeds to optimize your campaigns and boost your store’s performance.