We’re excited to roll out new features that help you gather richer customer data directly at checkout. This will enable better segmentation, smarter marketing, and more personalized experiences.
🔄 What’s New
🧓 Age Dropdown
Merchants can now add an Age Dropdown to their Shopify Checkout page.
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Define custom age ranges (e.g.,
18-24, 25-34) via the app. -
Collect age data without disrupting the checkout experience
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Supports use cases like customer segmentation, targeted campaigns, and demographic insights
⚧ Gender Dropdown
We’ve also introduced a Gender Dropdown for checkout.
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Add gender field as a custom dropdown
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Customize values (e.g.,
Male, Female, Non-binary, Prefer not to say) -
Use gender insights to tailor communication and product recommendations
Both dropdowns are fully customizable, non-intrusive, and designed to help you better understand your customers — without sacrificing conversion speed.
✨ Improvements
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Optimized theme extension rendering for faster block loading on Shopify Plus stores